Dull hooks and paint that came off the baits after just a few passes through the brush were resulting in lost and missed fish for my costomers, not to mention costing me a lot of money. and that was bad for business.

So decided to try and make my own. so I called on my long time friend and fishing partner and the most talented person I ever knew when it comes to craftsmanship, Randy Charles.

After two years of experimenting with different molds, components and paints we came up with a bait that we were both extremly satisfied with in both quality, durability,and especialy it's fish catching abilty

Quality is the most important goal. We emphasize quality throughout each step of our building process. We also strive to be as efficient as possible so we can offer a competitive price to our customers.